WHO WE ARE ?

Simply put, we are an investment company that creates and promotes innovative business ideas in the Middle East. 

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Pioneering market niches with attractive cash flow generating capabilities is at the core of what we do. Whether we are working on a proprietary or entrepreneur-championed project, we exercise extensive due diligence and rigorous assessments before undertaking it, and apply our strength of marrying great ideas with the right resources. We adopt a holistic approach when it comes to investing, playing various roles including owner-operator, active and passive minority shareholder and start-up accelerator.  

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We recognize the importance of entrepreneur-driven projects, especially when it comes to new ideas or the disruption of existing business models. We support entrepreneurs with financial and non-financial tools they need to succeed, playing various roles as required by the individual project. We perform rigorous assessments and due diligence on the project as well as the individuals driving it, and ensure there is a strong cohesion between strategy, operations and infrastructure. Although we have a preference for seed stage investments, we would consider Series A / Series B funding as part of a Capital Raise exercise (see M&A services).