OUR MESSAGE

The “challenges of doing business in the Middle East” is a recurring theme and an oft-displayed banner raised by advisors, lawyers, accounting firms and many other professional services providers. Although many identify these challenges and make recommendations on how market participants can mitigate their impact, why do so many businesses end up not reaching their full potential? Why do many seemingly profitable and intelligent ventures end up failing? Why aren’t companies capitalizing on the various opportunities dotting the universe of attractive sectors?

At the core of the answer to these questions are two typically overlooked reasons:

First, an important pre-requisite for businesses to succeed in MENA is possessing broad exposure. Unlike developed countries, the MENA region does not have a long history of accumulated knowledge and tools which are readily accessible and easily fusible. An entrepreneur or executive must have sufficient and broad regional and international exposure to erect and connect the necessary pillars for his business to grow and succeed. In certain cases, businesses may attempt to “import” professional advice and end up falling into what can be called a Technical Fallacy, as they up receiving off-the-rack advice that is neither practical nor practicable: the advisors themselves would lack the broad regional exposure on which to build their advice.

Second, many entrepreneurs and executives in the region, due to multiple political, social and economic reasons, have a skewed perception of the risk-return graph, resulting in a Legacy Drag that creates an aversion to change and leads to outdated strategies. When combined with the inability to properly translate qualitative factors into quantitative figures on which to base sound decision-making, this leads to plateauing revenues, talent loss and a hand-to-mouth modus operandi.

We have worked on a wide range of transactions in the GCC, Levant and the U.S., which gives us a very unique perspective on what businesses need to do to succeed in the MENA region. At the top of the list is critical thinking, creative mindsets and analytical capabilities that are not limited to narrow definitions and recycled propositions, which is exactly what Tawarod Capital offers. We are always excited about working with new clients and situations, whether with businesses, investors, executives, entrepreneurs and specialists.

We are governed by single philosophy: to make money with you, not from you.

We hope to welcome you to the Tawarod Capital family soon. Feel free to connect with us anytime.